Certified Entrepreneur Coach, Facilitator, Moderator, Speaker

I have sat in the founder’s chair, so I know firsthand what the job demands. That is why I coach from lived experience, not from a manual.

One odd-sized pillowcase,
twenty years, one exit

I started with a single odd-sized pillowcase and built it into a multi-million-dollar wholesale bedding company. I ran that business for twenty years, then sold it.

I know what the Thursday before payroll feels like after a bad month. I know the cost of keeping the wrong person because firing them would be awkward. I know how lonely the top of a small company can be, even a happy one. And I know what it’s like to lose your first shipment to a monsoon and have your line of credit pulled in the same year.

I believe our state of mind is an invisible line on our P&L statement. It directly impacts our decision making, our leadership, and our bottom-line results. That belief didn’t come from a textbook. It came from living it.

How I work with you

Today I partner with founders, CEOs, and senior executives who are ready to raise their level of leadership while scaling their businesses.

The coaching doesn’t open with a framework. It opens with your actual situation, and with questions that are harder to dodge than the ones you ask yourself.

Curiosity and deep listening are how I work. They’re gifts I inherited from my mother, but that’s a longer story.

A mother’s wisdom

My mother survived Auschwitz. What she passed on to me was an instruction, not a story: train our brains to see things differently. She did not mean pretending a hard thing is fine. She meant that the meaning you put on a situation is not fixed, and that changing it is a skill you can practice.

I have spent the rest of my life finding out how far that holds. It held in my own company. Neuroscience has since put a name to it.

It is the reason I believe thinking can be retrained rather than simply endured, and it is why the first thing I go after in a session is not your plan but the thinking underneath it.

Margalit with her mother

Margalitisms

Our emotional state is an invisible line on our P&L statement.

Clarity is a choice. So is confusion.

Why that matters on a Tuesday

Nobody puts a line item for state of mind in the accounts, but it is in there. It shows up in who you hire, what you tolerate, the price you are willing to hold, and how many weeks you sit on the conversation you already know you have to have. Fix the thinking and the numbers move, in that order.

None of this requires you to become a different person. It requires you to catch your own thinking in the act, which is much easier with someone else in the room whose only job is to notice.

What we practice together

  • Taking responsibility. Not blame. Responsibility is the part you can still act on, and there is always some.
  • Curiosity over judgment. Judgment closes the question. Curiosity keeps it open long enough to learn something.
  • Kindness as a strength. Being kind and being direct are the same move when you do it properly. Vagueness is the unkind option.
  • Change is possible. Not as encouragement. As an observed fact, in my own life and in my clients’ companies.

The question you’re avoiding is usually the one that matters most.

Credentials, plainly stated

Two certifications and one company. The certifications explain how a session is run. The company explains why the questions land where they do.

ICF trained professional coach

Trained through the International Coaching Federation, the body that sets the professional standard and the code of ethics for the field. That means an agreed definition of what coaching is, what stays confidential, and where a coach refers out instead of pressing on.

Certified xchange Guide

A certification in question design and group facilitation. It is the reason a room full of strangers can sit down together and have a conversation that actually goes somewhere. That is not luck. It is design.

Twenty years as an owner

Co-founder of Gotcha Covered, a wholesale linen and bedding company that started with a single odd-sized pillowcase and grew to a seven-figure exit. Orders, freight, factories, staff, cash flow, and every decision landing on my desk by lunchtime.

Curiosity built my business. It’ll grow yours.

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